“Let’s create a mobile app for our customers!” you hear yourself propose in a Monday morning meeting. Your teammates clearly weren’t awake until this point, but this shift in topic has them buzzing before their coffee can even kick in.

They pepper you with questions. You answer them as best as anyone can who’s Googled the topic for a solid hour the night before. Everyone is clearly on board with the idea and you push your mug aside to use the table space for hand gestures (which get more dramatic as your excitement rises).

However, your brainstorming session — a bliss 15-minute period of togetherness — slowly unravels as an argument develops over whether your app should be made for iOS or Android devices.

The seal has been broken. Another heated discussion arises over whether you should charge for the app. Someone disagrees with your advertising campaign pitch. You sigh and pull your coffee back towards you, taking a consolatory sip. It begins to feel more like a typical Monday after all.

Conference rooms across the world act as stages for this familiar drama. Ideas — good and bad — often die on the conference room table, but it doesn’t have to be that way. While no idea will ever have a 100% approval rating from the start (nor should it because ideas only improve when challenged), you should be able to gain a majority if you establish a few parameters from the get-go.

How to Prepare For Your Initial Pitch

Before that Monday morning meeting rolls around, prepare your proposal by asking yourself these 3 basic questions:

  1. Is my idea unique? Before you get too excited, check to make sure the corner of that particular market is free. If it’s not, figure out a way to make a better product. Don’t just re-package, but re-envision. Two hundred years ago, if you asked the average person how to improve transportation they might imagine a faster horse carriage, but certainly not an automobile and definitely not an airplane. People don’t know what they need until you show it to them.
  2. Am I looking to gain exposure or revenue or both? If you’re interested in brand recognition, your best bet is to launch both iOS and Android versions of your app to maximize exposure. But if you’re looking to monetize, it’s good to know that while Android users are nearly twice as likely to download an app, they are 80% less likely to pay for it.*
  3. Who’s my target demographic? Most likely, your company already has defined markets but your app may focus on more niche groups. In order to truly target your demographic you’ll have to do some homework. Thankfully, you can learn a lot about your audience from your analytics account: What countries do my visitors come from? What is their age range? Which devices do they access my site with?

Having good answers to these questions will determine whether your app idea can live past Monday. Now, go forth and conquer that meeting!


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*Source: https://www.appannie.com/insights/app-annie-index-market- q3-2015/