Creation and development costs are the main obstacle to creating a mobile application, according to an opinion poll conducted by Open. The second biggest problem mentioned by the professionals polled is getting an idea of their return on investment. Finally there’s the contribution that the app will make relative to the overall offering available on other channels. Interestingly, monitoring and upgrading are in fourth place. How can these obstacles be removed?


Reducing Costs

€81.8 k ($91,343) – according to professionals is the average budget required to create an app. Deploying an application can quickly become complex and expensive: it has to be compatible with all devices and operating systems. It has to be maintained and upgraded on a regular basis so it continues to provide a functional user experience. It also has to interface with your own back office and run at high speed.

A development platform such as Wakanda can keep costs down and speed up development. By incorporating all the technologies needed to develop an app into one environment, such a platform gives you the freedom to:

  • Design a web, hybrid or native mobile app, depending on your requirements
  • Easily connect your app to your legacy environment – whatever it is
  • Use the framework you want to develop your project
  • Publish your app to the cloud or to your own servers

This complete incorporation of your app’s whole value chain makes production easier. You don’t have to put together a complex project team: your app’s design, development and publication can all be entrusted to a full-stack developer. All you have to do is provide your business expertise: you’ll then get the support you need from an ergonomics expert who will help you design the user experience/interface.

To know how to reduce your cost, read this article to know how to choose the right platform to develop your mobile app.


Quantifying ROI

What are the “right” performance indicators for defining one’s ROI? First of all, there is no universal dashboard. Indicators have to be prioritized that are consistent with the aim of your app: Your brand profile, your digital presence, extending your service offering to clients on the move (for insurance companies for example), etc.

Defining your return on investment essentially means deciding what the relevant criteria are for determining whether or not you have met your initial aims. ROI is not necessarily “just” financial – especially since there are economic benefits that can be indirect if the app was not designed to feed into an immediate buying channel. Your client’s trajectory is just as digital as it is physical – so the mobile app can’t be analyzed separately from this global pathway. The impact that your app has in a conversion decision – which could just as easily be finalized at a different point of contact – needs to be incorporated into the analysis.

Your dashboard needs to have 7 to 12 indicators. Traditionally, these measure download rate, engagement rate and uninstallation rate. To obtain data about commitment, data about how users use the app needs to be collected – with their approval. Properly selecting KPIs also involves tackling the following obstacle: the contribution that your app makes relative to other channels.


Your App’s Contribution

As we just said, your user’s trajectory is neither linear, nor is it 100% digital. Your app is therefore part of an overall scheme and meets a requirement: enable your clients to access your offering while they’re on the move so they can perform an operation. This operation is straightforward and practical for your users, and saves them time. Your app’s contribution is defined during the prototyping phase. One thing is certain: a mobile app is an answer to changes in usage and in the way people behave. It is also a means to develop brand loyalty.

For a business-orientated app, assessing the business benefits that it brings determines its contribution. A sales rep who can create quotes and expense reports while they’re on the move directly on your legacy systems via their app generates two types of benefits:

  1. They save both their own time and the time needed to manage their quotes and expenses claims
  2. They save money by reducing the risk of mistakes

To evaluate your app’s contribution, have a look on this article.


Simplify Your Development

In this article about the mobile trends for 2016, Jesus Rodriguez takes a look at full-stack development platforms such as Wakanda. What does he say? That mobile app development platforms that factor in infrastructure provide companies with major development opportunities. This is particularly true, since we have designed Wakanda as a solution to simplify the design of high-performance applications by:

  • Incorporating innovative development technologies
  • Making it easier to connect them to legacy systems
  • Simplifying monitoring and maintenance

Last but not least, read this article to know how to simplify your development.