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People talk a great deal about how important data is – big data in particular. I’d like to talk a little about the value of data. How much is it worth when a mobile app is being designed ?

Although developers may have a realistic understanding of how much data is worth, can the same really be said of companies? According to a study conducted in 2015 by PwC, two in three companies don’t leverage the full value of their data. And the reason for this is often their lack of technical resources and analytical expertise. And yet, the value of data lies precisely in two parameters: its movement and our understanding of it.

Data has different types of value:

  • It has market value
  • It functions as a lever for reducing the company’s costs or improving its price policy
  • It’s a strategic asset – particularly when it comes to data gathered by connected objects

 

How data is managed affects the user experience

The first challenge involves the way in which this data is acquired. The issue of its acquisition is often talked about in terms of what is done with it from a marketing perspective after the event. I would like to reiterate a crucial point: it is vital that this data be properly managed for your mobile app. Indeed, the way in which your mobile app uses data is fundamental if your app is to be a success. The way it’s managed will have an immediate impact on the speed of your app. And speed is the main criterion that will determine whether people actually use or simply delete your application.

It’s also essential for maximizing your app’s interactivity with push notifications, or for using your smartphone’s other functions, such as the camera or its GPS.

So it’s clear that the way in which data is managed affects the user experience. Obviously, a successful user experience is contingent on ergonomic design: this involves defining the route that your users take through the app, and deciding which elements and functions are useful for meeting their needs. Effective data management also plays a key role in the user experience: your mobile app’s ability to consume data has a bearing on the user route. It affects your own ability to add more features and functions to your app and leverage the data. And needless to say, the way in which this data is managed needs to be completely secure.

At Wakanda, we believe that the development platform you use for your app should provide you with all the flexibility you need to improve the way you manage data. You should be able to connect to whatever back-end architecture you want, and use data irrespective of where it comes from. Wakanda can read and write Salesforce Cloud data, for example. I won’t dwell on the more technical aspects here – those are covered on these pages (https://wakanda.github.io/).

 

Data analysis: A bastion against user volatility

The second challenge involves the way in which this data is used. Obviously analyzing this data is of business value. User data, for example, can be used to further develop the functions and features of your app based on real users’ needs and their expectations. Nowadays, people browse forty-odd websites per month, as opposed to only five mobile apps. The volatile nature of these mobile apps is something that you need to consider when designing and upgrading your own. The challenge? Break free from this volatility, installing and renewing a useful and practical service that is also fun and immediately available for your users. The Wakanda platform can host tracking tools so you can analyze and understand how your users behave when using your mobile app.

 

 

©Mahesh Puranik/istock